Overview of Logie.ai and its AI Tools

In November 2023, Logie.ai announced a suite of tools designed to maximize e-commerce sales for the fourth quarter, with a keen focus on Black Friday. Their platform facilitates seamless integration of shopping and entertainment, offering a win-win scenario for both brands and influencers. Despite being a newcomer, having launched just a year ago, Logie.ai has quickly established itself as a promising player in the rapidly growing social commerce industry.

The Rise of Social Commerce

The social commerce sector, worth $958 billion in 2022, is expected to soar to $1.3 trillion in 2023, marking a 31% annual increase. This remarkable growth underscores a clear consumer preference for discovering products through social media channels. Logie.ai capitalizes on this trend by providing AI-powered influencer matching, comprehensive social commerce infrastructure, and insightful reporting tools, thereby easing the way for e-commerce vendors to partner with creators and promote their offerings through engaging posts and videos.

Black Friday and E-Commerce Trends

Black Friday and Cyber Monday are traditionally the busiest shopping days, and 2023 is no exception. During this time, customers are typically more inclined to spend. Logie.ai’s toolkit for the season includes a product deals module that lets brands share custom promotions with thousands of AI-matched influencers. Moreover, their platform offers comprehensive data analysis, yielding valuable insights into product performance and helping brands to strategically position themselves in a competitive market.

Logie.ai’s Strategy for Influencer Marketing

“The convergence of shopping and entertainment is transforming the way consumers engage with brands,” says Tanya Breus, Business Development Lead at Logie.ai. “Our platform equips brands with the tools they need to leverage influencer marketing, maximize sales, and enhance their brand presence. We believe that the future of shopping lies in creating immersive, entertaining experiences for consumers, and Logie is here to make that vision a reality.”

Expected Impact on Black Friday Sales

The impact of Logie.ai’s approach is already evident. “We saw click-to-action engagement increase by 213% and the aggregate volume of orders grow to over 237% during our closed beta,” adds M. Raza, the company’s Chief Technology Officer. These figures suggest that Logie.ai’s tools could be instrumental for e-commerce brands looking to navigate the complexities of the fourth quarter and beyond.

Conclusion

The integration of AI and influencer marketing in e-commerce, especially during high-stakes periods like Black Friday, is more than a trend—it’s a paradigm shift. Companies like Logie.ai are at the forefront, not only anticipating the future of shopping but actively crafting it into an engaging, immersive experience. As we watch this evolution unfold, it’s clear that the intersection of technology, commerce, and entertainment is where the future of shopping thrives.

We invite our readers to share their thoughts and experiences. Have you noticed a shift in your shopping habits due to influencer marketing or AI recommendations? What are your predictions for the future of e-commerce? Comment below and join the conversation!

The post Black Friday: How AI and Influencers are Changing E-Commerce first appeared on Tech Insight.

The rise of eCommerce in the retail industry brings with it numerous cybersecurity challenges. Retail businesses today view Product Information Management (PIM) solutions as vital tools to manage, organize and distribute product data securely and efficiently. This piece focuses on the importance of PIM solutions in bolstering cybersecurity in the retail sector, examining potential threats in handling product data in the digital space and highlighting top PIM practices that enhance cybersecurity defenses.

Understanding PIM Solutions

In a world where Commerce is driven by precise and robust information, Product Information Management (PIM) solutions take center stage. They are sophisticated software platforms explicitly designed to manage, refine, and standardize product data within a business.

PIM systems play a crucial role in securely managing and distributing product data. It’s vital to implement the best PIM practices for data security to safeguard against evolving cyber threats.

Significance of Cybersecurity in Retail

Cybersecurity has become an increasing concern in today’s interconnected world, as digital transactions and online interactions have become the norm. The retail industry handles a plethora of sensitive data, which is an attractive proposition for cybercriminals. PIM systems are crucial to maintaining the integrity and security of product information as retailers expand their online presence. By centralizing product data, PIM solutions allow retailers to ensure accuracy and consistency in information, considerably reducing potential errors and vulnerabilities.

Potential Threats to eCommerce

The continually evolving eCommerce landscape faces several cybersecurity threats, especially when managing vast amounts of data related to products, customers, and transactions. These threats include data breaches, cyberattacks, insider threats, and phishing attacks. PIM solutions are crucial tools in mitigating these threats. Their centralized and controlled access significantly reduces the potential attack surface, and their data encryption, regular auditing, and data integrity capabilities make them indispensable to eCommerce security.

Stay secure…

In the contemporary digital retail landscape, ensuring robust cybersecurity is paramount. PIM solutions provide an effective methodology for managing and securing product data, thereby enhancing cybersecurity defenses. By implementing highly effective PIM practices, retailers can protect sensitive information from cyber threats, boost customer trust, and ensure secure online shopping experiences.

Your opinion is important to us! We would love to hear your thoughts on PIM solutions and their role in enhancing eCommerce cybersecurity. Share your thoughts in the comments section below!

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The post Boosting Retail Cybersecurity: A Comprehensive Guide on Top PIM Best Practices first appeared on Tech Insight.

“IBM is proud to partner with Diageo and SAP to bring our global business and digital transformation experience on this exciting journey.”

Diageo, the renowned producer of brands like Guinness, Smirnoff, and Johnnie Walker, has just announced a landmark partnership with global technology leaders SAP and IBM. The collaboration signals the beginning of a five-year business transformation program designed to modernize Diageo’s IT environment and standardize its operations across the globe. This initiative represents the company’s largest investment in technology and services to date.

Diageo’s Objectives

The digital transformation program aims to reshape Diageo’s business processes across the 180 countries where it operates. By leveraging market-leading technology and innovative business strategies, Diageo plans to enhance its decision-making capabilities, improve customer service, and increase business resilience in an ever-evolving external landscape. In an age where consumer preferences are continually changing, this program will also ensure that Diageo stays relevant and adaptable.

The Role of SAP and IBM

SAP’s S/4 HANA Cloud and IBM’s Consulting services will be instrumental in achieving Diageo’s objectives. Diageo will move to RISE with SAP S/4 HANA Cloud, ensuring that its IT infrastructure is simplified and uniformly supported. IBM Consulting, selected to lead the project, will leverage its extensive track record in the consumer sector to guide Diageo through this transition. Together, the three companies aim to apply the latest technologies to make Diageo’s business more efficient.

Impact on Business Finance Operations

The five-year program will introduce numerous enhancements to Diageo’s business finance operations. Advanced workflow solutions will enable real-time global order tracking, facilitating improved customer engagement and service. By transitioning to a single operating platform, Diageo plans to simplify its technology support model, making it easier to adapt to evolving consumer trends and market needs. Furthermore, the program will boost Diageo’s performance reporting capabilities, providing valuable insight into trade and growth opportunities. A significant milestone will be the digitization of controls and compliance, fortifying the business’s resilience and adaptability to changing market conditions.

Lavanya Chandrashekar, Chief Financial Officer, Diageo, reflected on the importance of this partnership, stating: “This partnership with IBM and SAP demonstrates our continued investment in digital transformation. It will enable greater agility in how we respond to our global consumer and customer needs. It will provide us with world-class actionable insights and enhanced data capabilities to support growth whilst allowing us to be more efficient in our day-to-day operations.”

Scott Russell, Executive Board Member, Customer Success, SAP, said: “In today’s disruptive consumer goods industry, success lies in navigating unpredictable supply chains, managing ongoing macro-economic volatility and staying one step ahead of ever-shifting customer demands. We’re proud to support Diageo in building a more resilient business that is enhancing the customer experience and can adapt to rapidly changing market pressures, realising its vision to revolutionize the consumer goods industry.”

Rahul Kalia, Managing Partner, IBM Consulting, UK & Ireland, said: “The consumer goods industry is striving to address the challenges posed by inflationary pressures and supply chain disruptions, while staying focused on delivering exceptional products and services for its customers and consumers. IBM is proud to partner with Diageo and SAP to bring our global business and digital transformation experience on this exciting journey.”

This journey with SAP and IBM signifies a monumental step in Diageo’s commitment to digital transformation, one that promises to redefine the consumer goods industry. This bold move serves as a reminder that businesses must embrace change, innovation, and digital solutions to maintain relevance and competitive advantage in the modern world. As Diageo embarks on this journey, the world eagerly watches and awaits the transformative power of this strategic alliance.

As we witness Diageo’s digital transformation journey unfold, it underscores the increasing importance of embracing digital solutions in today’s business landscape. For more insights into the world of digital transformation, don’t miss our other articles.

We’re excited to hear your thoughts on Diageo’s ambitious transformation program. Do you think this collaboration with SAP and IBM will revolutionize the consumer goods industry? How do you foresee digital transformation impacting other industries? Share your thoughts in the comments section below. We look forward to a lively and informative discussion!

Thank you to Adam Wilson for the photo.

The post Diageo’s Global Digital Transformation: A Five-Year Journey with SAP and IBM first appeared on Tech Insight.